Digital Transformation Changed the Marketing Trend?

January 18, 2022    By Sunitha Rajendran

Digital Transformation Agency


Improve customer journey & optimize business growth by leveraging digital process and digital technology 


We all knew that our life has been changed with the rise of the internet, but the revolution has taken place with the surge of digital technology & the widespread of digital media. We live in the digital world where you receive an alert on your mobile when the ice in your refrigerator is running slow. 

Before the digital transformation in the modern world, the main way of marketing was conducted in a traditional method. For instance: Newspaper ads, Poster ads, TV commercials, etc. The marketing job was to get the product or brand in front of the consumer and hope there will be an interest & sales because of it. 


The downside of traditional marketing was very difficult to measure the marketing efforts for a particular sale. This is where the digital transformation has evolved. 

In recent years, Digital transformation has been a big talk in many industries and companies. Almost all the businesses today have an online presence & marketing had no option but to go digital. Innovative and new technologies and tools have forced marketers to adopt digital transformation and stay on the top of their game. 


The outcomes of going advanced in marketing have resulted in more exact metrics & interactivity which have opened up a different set of marketing opportunities. 

This blog post focus on how digital transformation changed the way of marketing works & its implications and has a huge impact on every aspect. 


Inevitable Change 

The term digital transformation sounds like an ambiguous concept; however, we have been experiencing them practically for years. Gradually, digital technology has been integrated into most industries along with everyday work tasks whether at an entire business operation level or at an individual employee level. 


The large-scale businesses like Uber and Amazon have already witnessed successful marketing. They have taken a traditional business concept like transit and retail sales and they have outraced their competitors by implementing innovative digital technologies. 


At an individual level, we may integrate digital transformation in our lives by storing all our records electronically. The transition of digital records allows the data to be more accessible and faster to process and increases the likelihood of health industries being to make more informed decisions. 

However, in general, Digital transformation can bring some exciting & profitable changes for those with vision. 


Digital Funnel 

The first place that the digital transformation affects the marketing area is the marketing funnel. This was a traditional marketing concept that every marketer used to track the journey of their clients. As well as, the marketers take a multi-stage journey that results in committing a successful purchase. 

Before the advent of digital transformation and technologies, the marketing funnel includes 5 stages- 

  1. Awareness – Customer becomes aware of your products and services. 

  1. Interest – Customers delves into the details to determine if your product meets their needs. 

  1. Consideration – Stage where the customers take a serious interest. 

  1. Intent – Customers start building towards a favorable decision of your business outcome. 

  1. Decision – Stage where the consumer is converted into a customer to make a purchase. 

In a pre-digital marketing world, intervention is the only possible way if a salesperson could engage directly with their potential customers. But now with the presence of digital transformation in marketing has given greater control over the marketing sales funnel.  

However, marketers now have two tools to guide their customers towards the purchase, multi-interactivity, and analytics. 


Personalization of Content Marketing 

This is one of the most effective ways that digital transformation has affected digital marketing in a positive way – Enables to personalize content to the individual customers. 

With the combination of interactivity and metrics, it is now possible to track all the information of customers at an individual level. That data helps to offer a personalized marketing response. A vendor can easily suggest similar products based on customer purchases.  

Metrics from social media platforms enable the marketer to send emails based on their customer’s interests and behavior. 


Automation Increases Productivity 

Sometimes, consumers avoid an actual purchase even though they have items in their shopping carts for some reason. In this scenario, it is crucial to influence the customers purchasing decisions in the favor. Digital transformation helps track metrics & allows for automation to act based on the conditions that facilitate a sale. 

Buyers at times avoid a genuine buy despite the fact that they have items in their shopping baskets for different reasons.  

For example: Sending emails to individuals and Chabot to respond quickly for the best customer support service that enhances your marketing productivity. 


Interactivity Changes the Digital Marketing 

Digital transformation has an unpredicted and huge impact on interactivity. Unlike other traditional media, digital media has proven to be interactive by giving people more options over- 

  • What do they consume? 

  • How do they consume? 

  • Who do they share it with? 

Consumers can ask questions, react to the content, or give feedback about what they consume. Overall, it facilitates the level of engagement & interaction between the consumers and marketers to achieve their targets. 

Final Thoughts 

Digital transformation has a great impact on all areas of business. It is significant to recognize what it involves for each department. Digital marketing companies like CrimsonBeans can help you to succeed with excellent marketing strategies. You can contact us to leverage your business successfully in this modern world. 


  1. Jonny Brain says:

    Good Read. Recommended.

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